H&C Media Is The Leading Marketing Agency For E-Commerce Brands Looking To Add An Additional 20-40% ARR Through Their Email List.
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To kick things off, we'll do a quick overview of your current email marketing setup, your funnel, your avatar, and your offer.
We have a special research template & audit checklist to make sure we tick all the right boxes before moving forward. This helps us construct new copy, creatives, and develop a full email marketing strategy that will scale you past multi-6, 7, and 8+ figures.
Remember, we want to make sure these things are okay before we even touch your email. Otherwise, can we really even generate you that much revenue through email?
Fresh blood is a pre-requisite for any effective email marketing plan. If you don't grow your list, it's just going to get smaller & smaller. That's why the next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to give you their email in exchange for something of value to them.
Examples of lead magnets include free guides, checklists, quizzes, eBooks, Webinars, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
How cool would it be to have an "automated machine" that consistently drives revenue for your business, and helps you convert leads into paying customers?
Through automation, we will send strategically timed, automated, emails to customers that do everything from clicking an ad, completing a form, visiting your website/page on your website, abandon their cart, look at products from your store, and much more! We will also set up systems to help up-sell & cross-sell customers too.
Plus, we'll dial in your all important welcome series campaign (get this wrong and people won’t open up your emails going forward…) In fact, we've single handedly helped businesses do 10s of thousands of dollars/month through this one automation alone!
True in sales, true in marketing. It's not about how many people you contact, it's about who you contact. Sending the right messages, to the right person, at the right time, is the key to effective email marketing. This involves things like list segmentation, tagging, targeted campaigns by demographic, region, etc.
Additionally, we want to ensure we're staying out of the promos tab & spam folder. Through message mapping, we can keep engagement high by only delivering relevant content to engaged subscribers. Further, we'll also do "list cleansing" when necessary to ensure proper list hygiene, and keep your deliverability & sender reputation high at all times.
A promotional calendar organizes the content and timing of all of your email marketing content. It is essential for things like new campaigns, newsletters, product launches, holiday gift guides, seasonal promotions, and more. It's also a brilliant way to take advantage of fast-changing marketing opportunities, prevent holidays from sneaking up on you, and gain greater control over your marketing goals.
Let's also consider that leading brands are mailing to your subscribers, too. Therefore, there’s no shortage of broadcast emails landing in inboxes every day, and we want to make sure we are standing out, that way your marketing efforts don’t go to waste.
On top of our list management service, we also provide ongoing consulting & support to help you maximize the growth & profitability of your business. Remember, with our unique business model, the better we help you do, the better we do. We are partners here. Thus, if there is something that will help you get better results in your business, we will work with you to get it implemented.
This way, no matter what, we will scale your email marketing & businesses profits through the stratosphere...
“Matt’s project-specific work drove conversions across multiple campaigns with fresh ideas, new angles and actionable copy. His attention to detail, story-telling and personal connection through his copywriting resulted in higher open rates, click-through rates, new customer acquisition and ascension, and increased revenue for the company.”
“Matt is a marketing ninja! He helped us drive multiple sales through an email campaign we were planning for a major company-sponsored event. His ability to strategize, deliver the right words to the right audience, and write persuasive copy is unrivaled. He is certainly my go to asset for all things e-mail & marketing related.”
